Eureka Digital Marketing for Writers

The Eureka Digital Marketing for Writers course develops skills and knowledge that enable participants to promote their works in the digital environment, reaching a wider and more diverse audience. This course covers the main digital marketing tools and strategies aimed at writers, from creating an online presence to developing social media campaigns and effective email marketing strategies. Participants will learn how to build an authentic personal brand, interact with readers and use digital platforms to increase the visibility of their works.

In a nutshell, this course answers the question: what do I need to know and do to promote my book and build a digital presence as a writer?

COURSE DETAILS

Program

Module 1: Writer’s Mindset

Module 2. Your personal brand: positioning yourself as an author

Module 3. Discover your ideal reader

Module 4. Your Digital Writer’s Network

Module 5. How do you get your reader’s attention? Connection and content marketing

Module 6. Your writing community: list and e-mail marketing!

Module 7. Social networks: when and how to use them?

Module 8. More traffic, more sales

Module 9. Communication and marketing plan for presenting your book

Module 10: Your marketing plan: how do you coordinate all your actions?

COURSE OBJECTIVES

-Recognize the different digital marketing strategies.

– Create a strong and consistent personal brand.

– Create an effective online presence through blogs, social networks, websites or other digital platforms.

– Create engaging and relevant content that attracts and captures your target audience.

– Applying specific strategies to promote and sell literary works, including launches, pre-sales, promotions and targeted publicity strategies.

– Use analysis tools and interpret metrics to evaluate the performance of marketing strategies.

– Recognize the importance of maintaining a good relationship with readers.

RECIPIENTS

This course is suitable for:

– Aspiring Writers: those who are starting out on their writing journey and want to understand the importance of digital marketing for the promotion of their future works;

– Independent Writers who want to learn digital marketing strategies to promote their works effectively, without relying exclusively on publishers or publishing agencies;

– Published and Traditional Authors who already have works published by publishers or who are in the process of negotiating with publishers and are looking to expand their online presence and perfect their self-promotion skills;

– Publishing professionals, editors, literary agents and professionals working in the publishing market who want to better understand the context of digital marketing applied to book promotion;

– Literary Bloggers and Critics who focus on analyzing and reviewing literary works and want to improve their strategies for promotion and interaction with their audience;

– Marketing and Communication Professionals who work in marketing and communication areas and wish to acquire specific knowledge about digital marketing applied to the literary industry;

– Illustrators and Designers: visual artists who collaborate with writers in the production of illustrated books and wish to understand digital marketing strategies to promote their work and the works they illustrate.

REQUIREMENTS

– Completed elementary school or equivalent;

– Familiarity with Digital Tools (minimum knowledge of digital tools such as social networks, blogs, e-mail and other online platforms);

– Basic Communication Skills (basic understanding of communication concepts);

– Experience in Writing or Publishing (not mandatory, but some experience in writing, participation in writing groups, or writing experience is preferable);

– Basic computer skills: basic internet navigation, downloading files, using text programs, e-mail and other resources.

METHODOLOGY

The Eureka Digital Marketing for Writers course is taught in e-learning mode, consisting solely of asynchronous sessions, where everything is managed by the learner.

The trainee has access to the course for 12 months and must complete it within that period.

REGISTRATION PROCEDURES

Trainees interested in taking part in the course can complete the registration form:

In person

Largo Engenheiro António de Almeida, 30 – 3rd floor – Room DD3 – 4100-065 Porto

Horário: Das 8.30h à 13h, de segunda a sexta-feira

Online Shop

24 hours, 7 days a week

Contact

+351 226 090 272 || +351 961 827 165

TRAINERS

Trinta-por-uma-linha is certified by DGERT in the areas of 144 – Basic education teacher training (1st and 2nd cycles), 223 – Mother tongue and literature (creative writing) and 342 – Marketing and advertising.

All its trainers are certified with the CCP – Certificate of Pedagogical Competence – by the Institute of Employment and Professional Training.